you have all been making a very wide range of things in an open-ended way to try and get at these brand attributes of "passion driven", "collaborative", and "innovative". out of this mix are emerging multiple ideas that visually embody those words and several other relevant ideas that speak to "design+make" in specific ways. here are a few (not all) of the ideas i see emerging.
"passion driven" warm or intense colors in general – high saturation. warm colors in contrast to cool colors. iconography from steven M and nicole. intense shapes, lines, splashes – anything that looks energetic. steven A's most recent paint marks but those are perhaps on the cliché side.
"collaborative" analogous colors that are on the same team, but still individualized (various shades of blue, etc). iconography from steven M and nicole. daisy's DM shape studies where the shapes can reconfigure in little groups. pieces obviously working in concert, connecting. using multiple line types or multiple shapes to form a unified whole. daisy's pushpins marching along together.
"innovative" iconography from steven M and nicole – things going their own unique direction against the norm. the wire "make" that uses unexpected materials. possibly defamiliarized objects and surfaces that force a new understanding, such as this photo from david. nicole's iconography taken into dimensionality by daisy. making flat things dimensional seems to get at the "unexpected" idea behind innovation.
going back through the work on basecamp, here are some of those other relevant ideas that are worth pursuing.
materiality - any and all physical surfaces that are visually relevant and interesting to look at. compare and contrast. set side by side. david has a lot of "materials" images, as do others. how might these be used? also, type made out of metal, solder, wood, etc.
"make" not "made" - type from david and steven M showing typography in process, not totally finished. or type that speaks of physical materials like david's metal embossed type. stencil type of various kinds.
process - linework from daisy and david -- orange string, pushpins, dotted lines. going places, diverging, converging, changing directions, etc. orderly, disorderly, and everything in between.
here's what i recommend:
go back through everything the group has made and create "stuff clusters" around the ideas mentioned above. add your own ideas if you feel i've missed something. edit somewhat the images you select for these areas. you want to be inclusive but true to the ideas. leave out anything that is not obviously embodying the idea. you should start to see commonalities in the things you are clustering. i recommend printing these out on large or small sheets so you can post them, re-arrange, and add / subtract as needed. feel free to make wall space for this, as the folly stuff is basically done (unless tony would have a fit).
use these "stuff clusters" to inspire more focused making. ask specific questions that you can answer through exploratory making, such as (these are just examples. use these or make your own):
most basic question: how can i focus the meaning more in these areas; make it more clear?
a bit more complex: what happens when you start to combine attributes: "making innovation", "collaborative process", "collaborative materiality" etc?
what does a "passion-driven" block of text look like? is that expressed through typeface choice, color, alignments, or some other way?
how do i create new methods for generating typography, compositions, and imagery that are advanced, original and unexpected (innovative)?
what might a passion-driven process (combining two ideas – passion-driven and process) look like?
how might overlapping elements (per steve A's most recent letterpress studies) in a composition communicate "collaboration"?