modes of persuasion // 4 / by tyler galloway

in class
zine-making workshop!
casey holden to discuss print center requirements for zines.

quick tutorial on analog zine-making and “print booklet” feature and page setup in indesign.

using the materials you were asked to bring in – a boatload of signifiers, adhesive, scissors or xacto – and the konica in photocopier mode, put together an 8–12 page zine in 1.5 hours. this will require some serious rapid-fire work and very nice sharing of the copier, but you can do it! look at the considerations below, before you start your design onslaught. i will review your zine by the end of class as proof of process.

here's what we should be considering:

  • what is the overarching message you are trying to convey? can you articulate that simply?

  • are the simple visual statements you are making adequately specific? do they constitute the equivalent of a sentence, as opposed to a phrase?

  • what is the role of sequencing in this work, and are you taking advantage of the medium?

  • is your form-making up to par?

  • are you busting your bum to make this great? either yes or no – a tepid answer will produce a tepid result.

later in class…
discussion of "ethos". what can it mean for this project and your subject matter? 

discussion of photographing/documenting your final work – seamless vs context shots vs digital flats.

begin "ethos" ideas. possible brainstorming session?

new work for next class

make: continue “logos” and "ethos" development. aim for 3–5 visual statements using your statistics, making sure you are following tufte’s principles and goals for data graphics. be clear about your purpose, show the data, make viewers think about the data and not how you made the graphic, don’t distort the data, encourage comparison, label directly whenever possible, and so on.

next class will be desk crits and work time. i’ll be looking specifically for these 3–5 ideas, sensibly sequenced, thoughtfully designed and impactful/insightful in their content.